It's very true. When a genre first emerges into the spotlight, it's fresh, new and innovative. The music industry would try to commercialize and strip of it's elements to become more "pop orientated" to fit western standards. That's what's happening to Afrobeats. It started when they started to remix that song with Selena Gomez.
Wizkid is one of the artists to stay true to the Afrobeats sound.
The commercializing has happened to Dancehall, Reggae, Soca, Soukous, Zouk along many Black genres. It's better for African artists to not fit in and stand out on their own.