I think its because he felt that it could "kill their business"
hopefully my words will not be badly interpreted,but in my opinion maison mere was built much more on basis of the rivalry than bcbg,which brought all the positives we still talk about today with the way maison mere guys succeed more in solo than any other musician as there was always desire to dominate bcbg even via new recruits
it took much more years to werra to admit friendship was back because that rivalry boosted the business
no wonder some people do not rate current werra and maison mere career,because its "too calm",and same from jb who "exposed" friendship way earlier and " abandoned " the war
iam sure we'd see one of fally or ferre react the same if they were to be reunited and made to salute