bro the channel thing fally and some other big artists have a song there too,must be some contract they sign with them
as for the song,i think he went "too technical",you know that thing of wanting so much to do a big impression,which can either work out wonders or be disliked
i wont be surprised if he said to himself,since i did unexpected opera in regarde moi let me also " set the bar high" in urban music,using an almost completely different voice to the rumba one