the thing also which complicates things nowadays is that drama takes a huge importance,some artists have tried what they usually do to promote their albums,giving it to their army of dj's and to other dj's and in bars,spending a good 5K or 10k so that its played in the whole kin,the youtube thing as well with those who knew earlier than the rest how to make it almost impossible that anybody else release your songs than your official account,and some songs are making it to the million in audio alone
some have tried what they usually do aswell but facing a silent embargo because of the big importance relationship between artists has taken in the system so it goes way slower than usual
but all in all like i said drama is being an important countercampaign for music in general,and you can hardly pass a week in congolese community without a topic,and there again some use the tactic of pushing those drama on purpose to block indirectly promotion of others
so they'd be like 3 lives of drama the same day a 4th live in the night to promote their artist