Congo Vibes
Music => Congolese Music => Topic started by: Manzambi94 on September 29, 2022, 18:34
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Well you discovered hot water Ferre. Never ever sign for a label plus to be completely Frank with Ferre's biggest music being rhumba in Lingala in a country who until South Sudan was formed was the poorest of the world I doubt to see the benefici Sony can have with Ferre, especially if he haven't signed a 360 deal which means that a label has control over all of your media revenue Instagram, Facebook, YouTube, Streaming, Shows, Merchandising you name it, that's the deal Nouvel Horizon signed. With that said Label do this a lotthey sign an Artist they aren't interested either for rivalry purposes (signing your rival can mean rhat you can control himand derail his career) or will give him money made by bigger musicians just to totally control the marke. Ferre should have been smart. Universal is not a label known to manage local African artist so he should.have thought twice before signing.with them
(https://i.postimg.cc/59PS41TX/Screenshot-20220929-193010-You-Tube.jpg) (https://postimg.cc/ThDDQ8Rx)
Here is the interview
https://youtu.be/eBYoNftQEm8
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What kind of contract did he sign ?
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i think he's talking about kinshasa and paris diaspora type of promotion since its them who talk a lot,and not the fans from gabon cameroon and co
the thing is that sony are more into the digital promotion for him which on the other hand is going well,but it does not really affect much people's perception
until today there are people who will only listen to your album when there is huge noise on daily basis about your album and that you are performing week in week out,they need that influence to consider that the songs are good
this is what happened with heritier aswell,album started quietly calmly slowly,then he used but na filet trick of paying motorbike taxi drivers,paying a lot of bars to promote the songs which then influence other bars and now it has created the impression that album is a hit because you can hardly spend 5 hours in kinshasa bar tour without hearing the songs,also on tv level werra said something a lot of people did not pay attention to he told heritier" i'll sort out the tv blocus some people are putting on you" so he also became more promoted on tv
its not highlighted enough but today's congolese mediatic system is probably more split than in the days of people killing each other literally over musicians,some musicians have literally to negotiate with nightclubs to set a day in the club for another dj who will accept to play their songs,because now even dj's have strong camp choices or receive order from above to blacklist some artists
so i think the point on which ferre was not happy is that he was not given funds for the kinshasa market in order to be able to overcome all those new traps which have been created in the system
if you can notice well,the active 0G's are taking more time to release albums nowadays also because they want to make sure to be the least possible affected by the changes