Althought being a commercial tv-channel, TF1 (aka La Une) is the main channel of France. Papa Wemba coming as guest and talking about La Sape.
Looking back to it, he wasted his time by promoting brands without getting paid by them and the new generation were to stupid to follow it and some even risking their lives for La Sape. It would have been better if it were African brands or Wemba having contracts with those Western/Japanese brands.