So I remember asking if there were advantages to Mabanga in Congolese music. Well I can see now the advantage. Kendrick Lamar released a song called “Euphoria” it mentioned a business in Canada. Then it immediately got flooded with new customers. I guess in Congolese it works in larger scale? I’m not sure.

exactly thats how it works some people were made to look like they are aliens with the level of mabanga they received lol then when you'd see them you'll almost be surprised that the person is just a standard human being

I don't think it's the same thing. Kendrick did not receive $ for shouting out the business) individual. In addition, I highly doubt that Kendrick knew the business on a intimate level to shout them out. It was simply for entertainment purposes to diss an opponent.

I don't think it's the same thing. Kendrick did not receive $ for shouting out the business) individual. In addition, I highly doubt that Kendrick knew the business on a intimate level to shout them out. It was simply for entertainment purposes to diss an opponent.

Very similar concept though. Small businesses cannot afford to have an artist shoutout them out. But the fact that he did there was business associated.