It's sad that Baby Ndombe couldn't promote the album properly. I remember him once revealing that he went to do a promo on a tv-channel or radiostation but the journalist informing him that someone torn his cd.

I would not surprised if Werrason's folks like Sankara de Kunta, Pi Roger, late Yanki Mpuyi and others were making sure that people would not talk about Baby Ndombe's album as they were mad at Baby Ndombe for being Werrason's pure petit in the past. It was just 2 years after his departure in Wenge Maison Mere (Wenge Musica Maison Mere originally).

It's sad that Baby Ndombe couldn't promote the album properly. I remember him once revealing that he went to do a promo on a tv-channel or radiostation but the journalist informing him that someone torn his cd.

In that era of artist going solo during 5eme generation, what is required for proper promotion? Where do you even begin? Should you do media appearances first with journalist, should you aquire a producer before working on an album, or prepare songs before shopping for a producer?

I've always been interested in how an albums have everything in place to succeed and why others flop. you would think artist would study the success of prior generations or their former bosses to map their careers

Having your spokemen to pass on tv to make noise about you, having your people to make promote your albums in markets, like the way Kisindjora and Patcho RFI used to, corrupt dj's in the most influent nightclubs to play yours songs, pay tv-channels to pass your clips, being cool with a legend who could function as your umbrella (to protect you from getting cancelled on tv-channels and radio by your ex'boss). You have different interviews on the main-tv channels and radio's. Another important thing is to have a contract with Bracongo (Skol) or Bralima (Primus), having a contact with one of these brewery's will the task easier, because you will automatically be promoted on tv-channels where they function as sponsor since that you are on their contract, also they will help you to pay the rent of your rehearsal-place or find one for your. Next to it you will do those open-air concerts around different areas of Kinshasa and some cities of Congo, which will boost your album even more if those concerts are a success and the same concerts getting promoted on tv. Later on producers like Manu Luvaka, Diego Music and co getting interested to buy images to release it on dvd in Europe and people in Europe getting aware about your succes and contracts coming in for concerts in Europe.

The majority of the albums recorded in the from de mid 2000s were self-funded albums and when the product being almost towards the end, producers like Kiki Toure, Somina, Diego Music or David Monsoh buying the album to release it on their name and distribute it.

Most artists of the 5th generation, were already finished before releasing their albums albums, because of them disappearing for a long time from the radar and when releasing the album after 3/4 years, the hype around them already being gone. Then you have also solo-artists like Didier Lacoste on C'est par la, la Solution and Soleil Wanga with Apres Toi having bad luck to have not a good promotion and also not really having a song on their album that can boost the promotion by itself, like Liputa did on Droit Chemin and people slowly getting interested in the remaining songs. Didier Lacoste was lucky that the EP Kingongolo "Tir au But" brought him back on the map. Because people started to say that he left Wenge Maison Mere to early, but the same people said that he had to leave to start a solo-career like Fally Ipupa when his song Medicament became a huge hit.