you summed up here the two styles of marketing(or lack of )
few days ago i was talking with a friend who is a hardcore maison mere fans,and who thought that since i was not calling jb all sorts of names like him i was a bcbg fan told me "your group is not a wenge you have never had any good soloist apart from those inherited from 4X4" then i showed him videos of patou solo and he was like "really? how come i never heard about him"