Hello all, I’m new here but I’ve been locked onto this website since 2014. I’m currently managing Chinois and we’re working on his EP. We’ve got a few songs that we think will do well commercially. We got a mixture of styles which fits perfectly to his style. Many may not know, but he is a very talented and versatile singer. Anyways, the main reason I’m writing this post is because I like your opinions and idea’s on here. It would possibly be good to get some of you guys on board with the project, get a few heads together so we can create something really good. Currently we’re working on a generique featuring Bikorine Makaba. Im London based and We’re working out of London, if anyone is interested let me know. I would love to show you what we got so far and get your opinions on them too

My advice here is promote promote promote. Use Instagram and TikTok (especially) to generate views. Congolese music is lacking promotion which is why this genre seems to struggle now.

I agree!! The main thing is to promote, on Instagram, TikTok, Twitter, Facebook, YouTube etc etc so that you can attract attention

I gladly give opinions and advices if you show me your stuff, you can send that to me in private massage. But only dare to send it if your are ready for criticism.

If you ask me, promotion and social media is not everything. It only gives you short time attention but no long term success. Long term success comes if you do delicate work, and create interesting things. And avoid covering styles where foreigners are better than Congolese. Like R&B. You simply cannot beat the Americans. Focus on styles that you are the best in.

Thank you for your responses people, I’ve definitely taken in your advice's. I Will take it on board, he’s got a song in French which is really good, a very good Generique, a few songs that you may consider Afro beat but are not cheesy as you know Congolese musicians doing Afro beats etc could get cheesy. Would definitely like to show you guys the work we’ve done so far to get your opinions on them

1

@Bencurri Hahahah perfect, don’t know how you private message on here, but if you use WhatsApp or got instagram drop it here & we go from there

@Bencurri Hahahah perfect, don’t know how you private message on here, but if you use WhatsApp or got instagram drop it here & we go from there

That icon is the private message under one's profile photo:

What is his ideal listener demographic? Like the others mentioned, one of the biggest ways to get his music out there is social media engagement. He should definitely build a strong presence on platforms like Instagram, TikTok, YouTube, and others.  Try to produce engaging content like  (music videos, behind-the-scenes, live performances, etc.).  Also, build a genuine connection with fans through comments, messages, and direct engagement.   

Bro, I have some advice that you may consider which is very important.
1.   Thanks to the fact Congo has its own identity of music,  which has been recognized by UNESCO, and has been considered an essential and representative part of the identity of Congolese people and its diaspora. Therefore,  I strongly advice you the followings;
   Never copy other nations identity, or style of music just because you think it will make you more famous than that particular nations artists. Amapiano is for South Africans , Makossa is for Cameroonians, Hip hop is for Americans and rhumba is for Congolese , which you must be proud of.
   Be proud singing in your own language.
   A little bit of zouk  into your music is ok. But you don’t want to totally switch from your identity to zouk just because you want to be another KASSAV.
   Once you start testing success, be humble, respectful, supportive and thankful to those who have contributed to your musical road map. Admire other Congolese artists who have done well in the past, those who are doing well at present and take the learnings instead of beefing.
2.   Producing excellent piece of music can be one of the keys to success. So please,  please,  please, take a note of the followings;
   Take some time and effort to produce your music, and let it sound professional.
   Computerized music has contributed to loss of innovation and talent in music industry. Try as much as you can to use instruments played by professionals. I understand you have Bikorino Makaba , who has great skills in guitar and probably other instruments. So use human skills as much as you can in producing your music.
   Music that sounds the same can be boring , like using only 2 or 3 chords from beginning to the end. Introduction of key change in the middle of the music to provide mood switch, or a the end the music to provide more lift allows the listener to acknowledge the professionalism and sophistication in that piece of music. Don’t get me wrong but many listeners do understand music and they can quickly judge if the music is worth listening or skip it.
   I would strongly suggest you watch YouTube channel by Rick Beato, under the title “The Reason Why Music Is Getting Worse“. You may also need to watch YouTube channel by Terence Fisher.
   Last but not least, when I was studying in the UK early of 90s to 1997, we used to buy all Congolese rhumba original CDs and video tapes in London, from a music store named Stans Music  located at Warren  Streets, with each costing about £13  to  £15. Among the albums I remember were of Wenge Musica 4x4, Koffi Olomide, Pepe Kale, Zaiko Langa Langa , Franco Ok Jazz, Papa Wemba ...etc.  Those musicians did not sing in English but rather in Lingala and yet their albums were sold in London.  The whole theme is promote your culture,  promote your identity and do not shy away.