When your rival is the #1 guy, the proper response is producing quality music and putting on a great live performance, even if the venue is small. If you consistently sell out smaller venues, promoters will take a chance on you with bigger venues. It's the 2020s, lean into Tik Tok and Instagram with choreography and music videos that are easy for fans to clip and share.
As soon as Heritier experienced success with Mi-ange Mi-démon and Zala, he immediately undermines himself by losing Japonais, engaging Fabregas in beef, and interviews that only highlight how much he has yet to accomplish.